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Question 3 of 42

What is model drift, and why does an accurate model get worse over time?

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Model drift is the decay in a model's real-world performance after it ships. The weights never change. The world those weights were fitted to does change, so yesterday's good fit becomes today's mediocre one.

Three things move underneath a frozen model. User behaviour shifts with seasons, prices, and competitors. Upstream systems change, so a field that meant one thing now means another. The model also changes behaviour by acting on it, since users mostly see what it ranked highly.

So a launch-day accuracy of 92 percent is not a property of the model. It is a measurement of one moment. Treating it as permanent is how a fraud model quietly misses a scam pattern invented after training ended. Plan for decay from day one, and budget retraining as a running cost rather than a rescue project.

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